Lightbrite Coffee is a cafe and roastery based in Grimes, Iowa. Matt reached out for some design help as he was going from a home-roaster to opening his first brick-and-mortar.
To expand his brand beyond just a logo, I pulled elements from the mural on the back wall of the shop and incorporated those into other printed materials; keeping his brand fun yet cohesive.
MENU & WINDOW DECAL SERVICES: Design, Environmental
MURAL: Maggie Douglas
For their window decal, Matt wanted something that stood apart from neighboring businesses and could also been seen from the highway. I brought in elements from the mural while still making sure the shop would get plenty on sunlight.
SEASONAL DRINKS SERVICES: Design, Illustration CREATIVE DIRECTION: Matt McNeece
For their seasonal drinks, Matt wanted illustrations that included some of the ingredients and flavor profiles.